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Private Label

For years we have been supporting some of Australasia’s biggest supermarkets with the supply of private-label goods, a category that is currently experiencing massive growth.

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Our success has come through forming a complete and open partnership with our customers so we can deliver their needs. Our full-service offer covers all ends of the deal, from product sourcing, packaging and design support, to warehousing and distribution. 

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For years we have been supporting some of Australasia’s biggest supermarkets with the supply of private-label goods, a category that is currently experiencing massive growth.

​

Our success has come through forming a complete and open partnership with our customers so we can deliver their needs. Our full-service offer covers all ends of the deal, from product sourcing, packaging and design support, to warehousing and distribution. 

20260717ILGWebsitePhotos-189.jpg
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Global Sourcing Expertise

With over 35 years of experience, we source from a trusted network of accredited suppliers across the globe, ensuring quality, compliance, and authenticity at every step.

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Accredited supplier network

Our supply base is rigorously audited to meet Australasia’s retailer standards, with certifications including BRCGS and Sedex.

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Trend-backed innovation

Our consumer-led innovation is powered by category insight and expertise. We identify gaps and develop solutions tailored to your brand and customer base.

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Consumer and Category Insight

Our team analyse category performance, emerging trends, and purchase behaviours to offer our retail partners actionable insights that keep their ranges relevant, competitive, and aligned with trends, all supported by industry-recognised partners.

We excel in delivering private label ranges across multiple categories

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Frozen

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Pantry

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Chilled

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Bakery

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Household

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Long-term Relationships

Strong supplier relationships ensure consistent quality. We collaborate closely and plan ahead to guarantee reliable supply and continued growth within the category.

New Zealand - Head Office

06 355 5057

21 Noel Rodgers Place, Milson Palmerston North 4414, New Zealand

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Australia

Level 6, 10 Herb Elliott Avenue, Sydney Olympic Park, NSW 2127, Australia

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Proudly designed by Inkdrop Design

© 2026 Ice-Land Group Ltd

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