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Product Development

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Global ideas straight to shelf

We identify new food trends and transform ideas into market-ready products, working alongside our suppliers and retail partners to bring innovation from concept through to shelf.

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Innovation at scale

With a large number of products launched every year, we stay up to date with the latest consumer insights and identify gaps that category managers are experiencing on shelf. From concept to creation, we handle it all — packaging, regulations, and more.

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Standing out on shelf

Our teams have a strong vision for our brands and categories, delivering innovative, design-led packaging backed by consumer data and category insights. We don’t just put products on shelves — we build brands that people know, trust, and choose time and time again.

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Development kitchen

Our development kitchen allows us to bring global flavours to life. With trusted suppliers from across the world, we craft high-quality products to deliver exceptional taste and consistency in every bite.

20260717ILGWebsitePhotos-96.jpg
iStock-939268868.jpg

Global ideas straight to shelf

We identify new food trends and transform ideas into market-ready products, working alongside our suppliers and retail partners to bring innovation from concept through to shelf.

20260717ILGWebsitePhotos-182.jpg

Innovation at scale

With a large number of products launched every year, we stay up to date with the latest consumer insights and identify gaps that category managers are experiencing on shelf. From concept to creation, we handle it all — packaging, regulations, and more.

Standing out on shelf

Our teams have a strong vision for our brands and categories, delivering innovative, design-led packaging backed by consumer data and category insights. We don’t just put products on shelves — we build brands that people know, trust, and choose time and time again.

20260717ILGWebsitePhotos-53.jpg

Development kitchen

Our development kitchen allows us to bring global flavours to life. With trusted suppliers from across the world, we craft high-quality products to deliver exceptional taste and consistency in every bite.

Innovation case study

When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKU's in just 8 months.

Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.

JAN 23
FEB 23

Samples received and packaging design commencement.

JUN 23

Production completed and products dispatched.

Product launched in store in New Zealand!

AUG 23

Packaging finalised, ordered and printed.

MAR 23

Innovation case study

When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKUs in just 8 months.

Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.

JAN 23
FEB 23

Samples received and packaging design commencement.

JUN 23

Production completed and products dispatched.

Product launched in store in New Zealand!

AUG 23

Packaging finalised, ordered and printed.

MAR 23

Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.

JAN 23
FEB 23

Samples received and packaging design commencement.

Packaging finalised, ordered and printed.

MAR 23
JUN 23

Production completed and products dispatched.

Product launched in store in New Zealand!

AUG 23

Innovation case study

When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKUs in just 8 months.

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More Services

Sourcing

Product Development

Technical Expertise

Marketing

aerial-view-of-blurred-fast-moving-semi-truck-with-2026-03-16-02-06-28-utc.jpg

More Services

Sourcing

Technical Expertise

Supply Chain

Marketing

New Zealand - Head Office

06 355 5057

21 Noel Rodgers Place, Milson Palmerston North 4414, New Zealand

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Australia

Level 6, 10 Herb Elliott Avenue, Sydney Olympic Park, NSW 2127, Australia

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© 2026 Ice-Land Group Ltd

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