
Product Development

Global ideas straight to shelf
We identify new food trends and transform ideas into market-ready products, working alongside our suppliers and retail partners to bring innovation from concept through to shelf.

Innovation at scale
With a large number of products launched every year, we stay up to date with the latest consumer insights and identify gaps that category managers are experiencing on shelf. From concept to creation, we handle it all — packaging, regulations, and more.

Standing out on shelf
Our teams have a strong vision for our brands and categories, delivering innovative, design-led packaging backed by consumer data and category insights. We don’t just put products on shelves — we build brands that people know, trust, and choose time and time again.

Development kitchen
Our development kitchen allows us to bring global flavours to life. With trusted suppliers from across the world, we craft high-quality products to deliver exceptional taste and consistency in every bite.


Global ideas straight to shelf
We identify new food trends and transform ideas into market-ready products, working alongside our suppliers and retail partners to bring innovation from concept through to shelf.

Innovation at scale
With a large number of products launched every year, we stay up to date with the latest consumer insights and identify gaps that category managers are experiencing on shelf. From concept to creation, we handle it all — packaging, regulations, and more.
Standing out on shelf
Our teams have a strong vision for our brands and categories, delivering innovative, design-led packaging backed by consumer data and category insights. We don’t just put products on shelves — we build brands that people know, trust, and choose time and time again.

Development kitchen
Our development kitchen allows us to bring global flavours to life. With trusted suppliers from across the world, we craft high-quality products to deliver exceptional taste and consistency in every bite.
Innovation case study
When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKU's in just 8 months.
Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.
Samples received and packaging design commencement.
Production completed and products dispatched.
Product launched in store in New Zealand!
Packaging finalised, ordered and printed.
Innovation case study
When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKUs in just 8 months.
Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.
Samples received and packaging design commencement.
Production completed and products dispatched.
Product launched in store in New Zealand!
Packaging finalised, ordered and printed.
Brief discussed with client. Received specs and pricing from supplier, pricing and product proposed to client.
Samples received and packaging design commencement.
Packaging finalised, ordered and printed.
Production completed and products dispatched.
Product launched in store in New Zealand!
Innovation case study
When an established frozen pizza brand was preparing to exit the market, we identified an opportunity to fill the gap with a new range of products. From the initial product brief, we delivered a range of 5 SKUs in just 8 months.


New Zealand - Head Office
06 355 5057
21 Noel Rodgers Place, Milson Palmerston North 4414, New Zealand
Australia
Level 6, 10 Herb Elliott Avenue, Sydney Olympic Park, NSW 2127, Australia
Proudly designed by Inkdrop Design
© 2026 Ice-Land Group Ltd

